宾夕法尼亚大学-传媒心理学科研

一、课题方向

Healthy communication

健康传播

Political commucation，cross- cultural communication

政治沟通，跨文化交流

Communication strategies

沟通策略

Adolescent decision-making

青少年行为与决策

Social media and well-being

社交媒体和福祉

二、导师背景

宾夕法尼亚大学的传播

心理学和营销副教授

三、科研内容参考

Our lab takes an interdisciplinary communication neuroscience approach to link neural activity to behaviors at the individual, group and population levels. Specific lines of work in the lab include predicting behavior change following exposure to persuasive messages and understanding what makes successful ideas spread (e.g. through social networks, through cultures). At present, much of the research in our lab focuses on health communication, and the design of better interventions, programs and policies. Recent work explores neural predictors of increased sunscreen use, neural predictors of tobacco cessation, and links neural responses to health messages to population level behavioral outcomes; other areas of interest include political communication, cross-cultural communication, and the spread of culture, social norms and sticky ideas.